Brand Licensing Europe has introduced a Discovery & Design zone – a new accelerator launchpad for entry level licensing entrepreneurs.
The zone houses 14 entrepreneurs and is sold out for 2024. It sits within the busy Character & Entertainment zone and adjacent to the content theatre, ensuring lots of traffic for exhibiting entrepreneurs, which include a mix of smaller businesses and brands from quirky greeting card companies and art illustrators to children’s authors and more:
Mea Mouse – new for 2024
Sophie Jonas-Hill – 2022 License This! winner
Jelly Armchair – new for 2024
Aniballers – 2023 License This! winner, new for 2024
Kate Merritt – new for 2024
Middle Mouse – new for 2024
Ginger Betty – License This! winner
Greg & Company – new for 2024
Pictufy – new for 2024
Afro Entertainment Studios – new for 2024
Plus, two final exhibiting entrepreneurs, which will be announced shortly
Sophie Jonas-Hill is an independent artist and illustrator and a winner of BLE’s License This! competition in 2022. “I will be bringing an onslaught of colour and detail; a world of images and imagination that will give Discovery & Design visitors a taste of my versatility and talent,” she said.
“They will get to see something they’ve not seen before, and which bucks the trend of uniformity! From darkly gothic and intriguing, to bright and bold with tones of humour and joy, it’s a collection of images and concepts which could spawn a myriad of product lines and campaigns.”
BLE event director Ella Haynes commented: “Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing. It’s a brilliant showcase for BLE’s global audience of licensors, retailers and industry professionals to discover and partner with untapped creativity, talent and unique offerings before they go mainstream.”
Entrepreneurs specialising in art, design and illustration are welcome to apply to exhibit in Discovery & Design 2025 at any stage in their business’s journey. Other smaller brands and businesses can qualify to exhibitor in the area for a maximum of two years on the proviso they have no licensing deals and/or officially launched products.
Register now for free: Brand Licensing Europe – Europe’s leading event for licensing and brand extension: 24-26 September, ExCeL, London.
To speak to any of these brands, register for Brand Licensing Europe 2024 for free – simply follow this link.
