The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed.
The B&LLAs attracted the largest ever number of entries this year, from companies large and small. And, not only was the volume of entries staggering, but the quality was also of the highest level.
All of the main product categories were judged by a panel comprising retail buyers from right across the spectrum including Ann Summers, Asda, Character.com, DFS, FatFace, HMV, The Hut Group, John Lewis & Partners, Moonpig, My First Years, Next, Sainsbury’s, Scribbler, Selfridges, Tesco, Vanilla Underground and ZSL among others.
Products of Change, the global education hub aimed at driving sustainable change across consumer products markets and beyond, has also lent its expertise, while a dedicated Retail Validation Panel – chaired by Richard Pink, md at Pink Key Licensing and including leading brand owners, licensors and agents – decided on the shortlist for the Retail categories.
The winners will be revealed at a glittering afternoon ceremony at the Royal Lancaster London on Thursday 25 April.
The event will culminate with the crowning of the Brand Licensing Ambassador of the Year.
“As we approach the ninth Brand & Lifestyle Licensing Awards, it is gratifying to see the sector continue to grow, with this year’s finalists underlining the breadth of innovation, talent and product excellence for which it has become known,” commented Ian Hyder, ceo at Max Publishing which owns and organises the B&LLAs. “The quality and standard of the entries this year – including some amazing collaborations and products from companies and brands new to the B&LLAs – has been exceptionally high, and making the shortlist is a real achievement in itself.
“We cannot wait to celebrate with all the finalists and the brand licensing community next month.”
Tables and tickets for the B&LLAs 2024 can be purchased by contacting Clare at Createvents on clare@createvents.co.uk or 0118 334 0085. You can reserve and pay online at the Max Publishing Digital Box Office.
The B&LLAs 2024 finalists are:
The B&LLAs 2024 Rising Star Award
Oliver Gilding, exclusive brands manager, Iceland Foods
Jack Hendy, licensing development executive, Royal Horticultural Society
Carrie Hickman, publishing & licensing manager, The Ashmolean Museum.
Natasha Holford-Edwards, manager brand management, The Beanstalk Group
Mary Lewis, retail manager, The Point.1888
Elspeth Monro-Smith, senior licensing partnerships manager, Hearst UK
Lucy Orton, brand licensing account manager, V&A
PRODUCT AWARD CATEGORIES
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range
Haribo Capsule Collection from VANS
I Like Birds Glasses Cases and Cloths from Opticaid
Kikkoman Mini Bucket Bag from Anya Hindmarch
Mr Potato Head Collection from Anya Hindmarch
The National Gallery Reusable Bags & Accessories from Eco Chic
Pusheen Footwear from Koi Footwear
Sara Miller London Haveli Garden Collection from Portico Designs
Smiley Footwear from Dr. Martens
Squishmallows Slipper Range from Poetic Brands
V&A AW23 Collection from Olympia Le-Tan
Van Gogh Museum Bags & Accessories from Eastpak
Best Brand Licensed Food or Beverage Product or Range
Baileys Ice Cream from Carte D’or
English Heritage Beer Collection from Purity Brewing
Historic Royal Palaces Coronation Gin from Gin in a Tin
HP Sauce Caramelised Onion Gravy Can from Potts Partnership
Jelly Belly Drinks from Whatever Brands
Laura Ashley Christmas Range for Next from Kimm & Miller
Marmite x Nairns Cheese Oatcakes from Unilever
Myprotein Frozen Foods Range from Iceland Foods
Nadiya x Schwartz Recipe Kits & Seasonings from McCormack & Company
Natural History Museum Botanical Collection Chocolates from Creme d’Or
Swizzels Drumstick Squashies Ambient Range from Rose Marketing
Best Brand Licensed Health & Beauty Product or Range
Chupa Chups Health & Beauty Range from Corsair Toiletries
Chupa Chups Read My Lips Strawberries & Cream Lip Gloss from Amber House
Haribo Beauty Range for Primark from Fizz Creations
Hawaiian Tropic Tropi-cool Cooling Mists Collection from Designer Parfums
Jolly Rancher Read My Lips Lip & Hand Care Range from Amber House
Nerf Range for Boots from H&A
Playboy Body Mist Collection from SA Designer Parfums
Sara Miller London Haveli Garden Bath & Body Collection from Heathcote & Ivory
Style Sisters Home Fragrance Range for Aldi from Sebnini Trading
Van Gogh Museum Sweet Almond Blossom Fragrance from Floral Street Fragrances
Best Brand Licensed Adult Apparel Product or Range
Ashmolean Museum x Topman Collection from Park Agencies
Coca-Cola Motosports Collection for Primark from Brand Alliance
Dewalt Women’s Workwear from Work in Progress
Ford Mustang Womenswear Collection from Zara
Laura Ashley Collection for John Lewis from Batsheva
Laura Ashley Menswear Collaboration from Rag and Bone
MTV Collection from Umbro Apparel
Playboy Collection from Miss Pap
Unilever Nutrition Brands Christmas Jumpers from Not Just Clothing
V&A SS23 Collection from Love & Roses
Best Brand Licensed Gifting Product or Range
Emma Bridgewater Collection from Carousel Calendars
Gilbert Gift Toiletries Collection for Boots from SLG
Keith Haring Collection from Caran D’Ache
Kraft Heinz Greeting Cards from Tache Crafts
Morris & Co Pet Beds from Rosewood Pets
NASA Gift Collection from Fizz Creations
Prima Crafting Range from The Works
Radley Beauty & Lifestyle Collection for Boots from SLG
Van Gogh Museum 50th Anniversary Range from Blueprint Collections
Van Gogh Museum Collection from Moleskine
Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range
Kate Heiss SS23 Collection from Half Moon Bay
Kellogg’s Vintage Aprons from Dexam
Laura Ashley Cookware from Pendeford Housewares
Lenor Laundry Aids Collection from StarBrands
Mary Berry At Home Cook & Bakeware from Captivate Brands
MissPrint Homewares from Pure Table Top
Morris & Co Tableware from Spode
National Trust Acorn & Oak Leaves Collection from Sophie Allport
Sanderson Very Rose and Peony Collection from Elite
Sara Miller London Artisanne Noir Tableware from Portmeirion
Best Brand Licensed Children’s Product or Range
Chapter B by Billie Faiers Kids Club AW23 Collection for Tesco from Hunter Price International
Cosatto Preschool Toys from Sambro
Laura Ashley SS23 Collection for Mamas & Papas
Marine Conservation Society Collection from FatFace
Monopoly Pyjamas for George Asda from Cooneen by Design
National Trust Kids Wildlife Range from CJ Wildlife
Paloma Faith Rhapsody Pram/Travel System, Car Seat & Accessories from Cosatto
RAF Red Arrows Children’s Apparel Collection from JoJo Maman Bébé
Smiley World Kids Collection for Asda from Fashion UK
Squishmallows Apparel Collection from H&M
Best Brand Licensed Electrical, Gardening or DIY Product or Range
Goodyear Gardening Tools from Miralbueno
Goodyear Snow Socks from Avron
Laura Ashley China Rose Appliances from MY VQ
Royal Horticultural Society (RHS) Crops in Pots Range from Woodlodge Products
Royal Horticultural Society (RHS) Garden Brushes Range from Burgon & Ball
Royal Horticultural Society (RHS) Trowels from Burgon & Ball
Swishmallows Tech Accessories from Lazerbuilt
V&A Collection The Art Store from Samsung Electronics
Best Brand Licensed Home Decor Product or Range
Clarissa Hulse Wiltshire Meadow Wallpaper & Murals from Graham & Brown
House Beautiful Finsbury Kitchen from Homebase
Maison Myrtle & Mary Accent Furniture & Cushions from Febland Group
Morris & Co. Rugs from Ruggable
Natural History Museum Collection from Dunelm
Orla Kiely Furniture from The Branded Furniture Company
Style Sisters Collection from Turner Bianca
Temperley London Collection from Romo
V&A Decorative Papers Collection from 1838 Wallcoverings
William Morris At Home S/S 2023 Collection for M&S from
Ashley Wilde Group
Inspired Innovation Brand Licensed Product or Range Award
Goodyear Equipment Handling Range from Intradin
House Beautiful Fitted Bedroom Furniture Collection from Homebase
Mars & Friends Cupcakes from Lees of Scotland
Mumsnet The Whisperer Vibrator from Smile Makers
National Trust Flower Seed Collection 2023 from Blue Diamond
Oracle Red Bull Racing Gaming Chairs from SecretLab
Peugeot Luggage Collection from Delsey
Pot Noodle Gift Range from Kimm & Miller
TGI Fridays Cooking Fever Restaurant Simulation Mobile Phone Game from Nordcurrent
Twisted Frozen Food Range from Iceland Foods
Van Gogh Museum x Apple Arcade Puzzle Game from BorderLeap
The Sustainability Brand Licensed Product or Range Award
Ashmolean Museum The Curious Collection from Atlantic Mats
Ashmolean Museum The Treasured Collection Paints from Graphenstone Paints
Ed Stafford Hybrid Duffle Pack from Groundtruth
HM Treasury 75th Birthday of His Majesty King Charles III Silver Coin from The Royal Mint
Laura Ashley AW23 Wallpaper Collection from Graham & Brown
National Forest – Growing Together Children’s Clothing from FatFace
Natural History Museum Collection from Dunelm
Royal Horticultural Society (RHS) Heritage Home Fragrancing Range from Freckleface Home Fragrance
Royal Society for the Protection of Birds (RSPB) Range from Carousel Calendars
Van Gogh Museum Sneaker Collection from Cariuma
RETAIL AWARD CATEGORIES
Best Fashion Brand Licensed Retailer Execution
Anya Hindmarch
FatFace
H&M
Next
Primark
Pull & Bear
Uniqlo
Urban Outfitters
Zara
Best Supermarket Brand Licensed Retailer Execution
Aldi
Asda
Iceland
Lidl
Sainsbury’s
Tesco
Best Department Store or Mixed Retailer Brand Licensed Retailer Execution
Argos
Blue Diamond
Boots
Dunelm
John Lewis
M&S
Very
The Works
Best Specialist Brand Licensed Retailer Execution
B&Q
Claire’s
DFS
Homebase
The Hut
Lakeland
Moonpig
Superdrug
PROPERTY AWARD CATEGORIES
Best Licensed Heritage or Institution Brand
Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.
Ashmolean Museum
English Heritage
Historic Royal Palaces
Liberty
Morris & Co
The National Gallery
National Trust
Natural History Museum
Royal Horticultural Society (RHS)
Van Gogh Museum
Victoria and Albert Museum (V&A)
Yale University
Best Licensed Lifestyle Brand
Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.
Braun
Country Living
Ford
Goodyear
House Beautiful
Monopoly
MTV
Nerf
Peugeot
Playboy
Squishmallows
Transport for London (TfL)
Best Licensed Design-led Lifestyle Brand
Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.
Cath Kidston
Emoji
Harlequin
Laura Ashley
Me to You
MissPrint
Pusheen
Scion
Smiley
Best Licensed Food or Beverage Brand
Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.
Baileys
Chupa Chups
Coca-Cola
Guinness
Haribo
Jelly Belly
Marmite
MyProtein
Swizzels Matlow
TGI Fridays
Best Licensed Fashion or Talent Brand
Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.
Billie Faiers
Emma Bridgewater
Lucia Heffernan
Mary Berry
Meg Hawkins
Nadiya Hussain
Sara Miller London
Style Sisters
Temperley London
Headline sponsor of the Brand & Lifestyle Licensing Awards 2024 is Brand Licensing Europe, while the awards is also supported by Licensing International.
Category and associate sponsors include: Beanstalk, Brandcomply.com, CAA Brand Management, emoji, Golden Goose, Hearst UK, Lisle Licensing, Metrostar, National Gallery, Natural History Museum, Perfetti Van Melle, Pink Key Licensing, Poetic Brands, Products of Change, RHS, Sanderson Design Group, Sara Miller London, Seminal, Smiley, Spring Fair 2025 and Start Licensing.
