Market leading water filter company Brita is back on TV with a heavyweight campaign that started on January 1 and will reach over 11.7m consumers. This is the brand’s biggest month on TV for over 10 years.
The 20 second ad is featuring on ITV, Channel 4 and Sky prime time slots such as Coronation Street, Emmerdale, Who Wants To Be A Millionaire and Hunted. The high profile campaign is aimed at increasing the number of news users as well as re-engaging existing shoppers.
Will Warren, senior product manager at Brita comments: “The timing is perfect to tap into the consumer appetite for eating, drinking and living healthily early in the year along with continued interest in products that give an environmentally sustainable and economical benefit.”
Brita’s TV campaign is supplemented with a large print, social media and PR presence to help drive sales from numerous retailer promotions. Will adds: “We are encouraging all retailers to capitalise on this investment giving as much visibility to the product range and any promotions through displays and digital communications.”
Top: An image from Brita’s new TV advertisement.
