Following on from its success with Virgin Atlantic, CellarDine recently secured a deal with DIY outlet, B&Q, to supply its best-selling wine accessories, including coolers, chillers, gifts, corkscrews, bottle stoppers, cocktail sets and more. The full range can be viewed here.
Peter Dunne, md, commented: “I am particularly pleased with this news as it once again demonstrates that our brand has an appeal and reach to different sectors of the market place and our efforts to support sales through the press and via our website and online are being recognised. Huge thank you to the B&Q e-commerce team and Sarah at Nishant at Nivtar.”
CellarDine has also been approached by GMAX to manage its duty free travel business, when they recognised the press coverage for a number of products in the range, which would fit the market, as they offer innovation, range extension to beers, wines and spirits, plus affordability.
Peter continued: “We are delighted with our GMAX collaboration as the team have over 40 years of duty free travel experience and are currently showcasing our brand at the largest duty free show in the world at Cannes.
“I am confident that this will further raise the CellarDine brand profile and generate interest and sales not just via duty free but within our existing customer base.”
