CellarDine has appointed Tradestock as its exclusive UK and Ireland distribution partner to manage its range of innovative wine and bar accessories.
Since the company was founded in 1998, CellarDine has prided itself on creating genuine innovation producing quality products that are stylish, functional and affordable. Having started with just one product, the business has grown significantly and now provides a ‘complete wine story’ catering for year-round sales.
CellarDine’s Wake Up Wine Electronic Decanter won the Excellence in Housewares’ Plugged In Award in 2021, reflecting the company’s passion for product development as well as outstanding customer service.
“We are thrilled to be partnering with Tradestock with its extensive experience and knowledge within the glassware category, which fits superbly with our collection,” comments Peter Dunne, managing director of CellarDine. “This partnership provides excellent opportunities for range extensions, merchandise adjacencies and product development, not just for UK customers but internationally.”
He adds: “Keith Nye, Tradestock’s managing director, and his team have consistently demonstrated unrivalled success in glassware and we are very much looking forward to starting this new chapter in our history and we are confident this exciting partnership will bring continued success to our combined customers.”
Top: CellarDine’s ‘wine story’ display stand.
