Chilly’s saw its sales rocket by 284.01% over the past year, earning it the top place in the Sunday Times Fast Track 100. The company is currently running a major advertising campaign for Christmas, including television and billboards on London Underground.
The brainchild of university student James Butterfield in 2010, who was joined by Tim Bouscarle the following year, the company has grown from James’ initial idea of finding a replacement for plastic bottles to enable consumers to have cold water on the move, to a business that makes 3.5m bottles and coffee cups a year, with sales of £11.9m.
With both James and Tim having previously worked – and met – while working in digital marketing, growth has escalated through social media advertising.
Chilly’s continues to build up its fan base with its festive campaign. The brand’s humorous TV ad tells the story of an unwelcome surprise gift and ends with the message: ‘Don’t overthink it this Christmas. Chilly’s. Gift Responsibly.’
Earlier this year, Chilly’s was the headline sponsor for National Refill Day, supporting the campaign to reduce single-use bottle usage.
Top: Chilly’s advertising message this Christmas.
