With the help of Le Creuset’s latest campaign, retailers are transforming display areas to conjure up opulent scenes reminiscent of the 1920s. The company’s Flavour Revival campaign uses Art Deco patterns and unites colours – including the new Ultra Violet – and products that will ‘inspire opulent dinner parties’ in the run-up to the start of a new 20s decade. The campaign is ‘ a modern take on nostalgic recipes and entertaining.’
Le Creuset’s Living Magazine (available in stockists as well as online) provides consumers with inspiration to ‘rediscover the joy of eating together and turning mealtimes into an occasion.’ Its recipes include a rich Christmas cake, backed in the new 3-ply Stainless Steel Sauteuse and a Winter Citrus Merignue Wreath, baked in the Signature Cast Iron 30cm Shallow Casserole.
Retailers have been making use of a comprehensive visual merchandising pack including display board, tentcards, lifestyle crate, recipe booklet, window sticker and in-store display ideas, Retailers are competing in a display competition for Flavour Revival. The winners will be announced in November.
Le Creuset won The Excellence in Marketing Award (voted for by retailers) for the third consecutive year at the recent Excellence in Housewares Awards.
Top: The colour palette for Flavour Revival includes new Ultra Violet, alongside Cerise, Satin Black and Marine.
