CRIMPiT Wrap is launching in John Lewis nationwide, as the supplier introduces a new Mini variant to the market.
The simple to use CRIMPiT Wrap helps consumers create hot or cold wraps at home, without losing fillings. The product will now be sold in John Lewis stores across the UK, expanding its retail portfolio, which also includes Robert Dyas, Lakeland and Oliver Bonas.
The CRIMPiT Wrap Mini was also launched this month, to cater for smaller wrap sizes, meaning the range now includes the CRIMPiT Wrap, the CRIMPiT Mini Wrap and the original CRIMPiT toastie tool.
“We’re delighted to launch our standard size CRIMPiT Wrap in John Lewis, and join so many iconic home and gift brands,” said Mike Harper, founder of CRIMPiT. “Our community of fans is now global and very engaged and based on their feedback we were delighted to launch the new Mini Variant, giving people an even wider range of options.”
CRIMPiT also recently joined BHETA. Seema Grantham, BHETA’s sector manager for housewares said: “CRIMPiT is an entrepreneurial success story which has really made a difference to the snacks market. Its products have great family appeal and tie into healthy lifestyle choices. I am delighted to welcome the company to BHETA.”
The company supports Trussell Trust with monies from every sale and has raised over £45,000 so far.
