Curver, part of the global Keter Group (manufacturer of home and garden products), is supporting a group-wide core sustainability pledge to increase its recycled content in total production. The housewares brand has been innovating its design and manufacturing processes to maximise the reuse of materials.
Targets to achieve by 2025 include a pledge to increase products made from recycled materials so that 55% of recycled content is used in total production.
Curver’s Jute collection is one of the ranges that is helping the brand to reach its target. Inspired by handcrafted textiles, the range includes a selection of multi-functional storage baskets made from 100% recycled plastic from post-industrial material.
Edward Johnson, managing director at Keter UK comments: “We are already the largest user of recycled plastic in the industry and feel a responsibility to lead the way in creating solutions to produce zero-waste 100% recycled plastic products designed to last a lifetime.”
He continues: “There is an ongoing debate about plastics and through eco-conscious innovations we can tackle the impact and help to build a better world.
“The Jute collection, along with Curver’s Terrazzo and Infinity ranges are just a few examples of how we have made conscious efforts to our design and manufacturing arm to enable us to create useful products from recycled materials. We have pledged across the business to achieve a more efficient and less impactful approach to create the lifetime products society wants.”
Top: Curver’s Jute collection is made from 100% recycled plastic.
