Denby has announced a new partnership with housing and homelessness charity Shelter and will be undertaking activities and events to fundraise.
Denby ceramics are aimed at those making more conscious lifestyle and homeware choices. As demand for more consciously made products increases, Denby was prompted to partner with Shelter and launch a key campaign called Denby Reloved.
The initiative includes research recently commissioned by Denby to find out how and why so much fast homeware goes into landfill each year. The research revealed that a third of Brits throw homeware items in the bin, rather than finding ways to avoid landfill, and the campaign is therefore encouraging the nation to find ways to re-use, re-purpose and re-love their homewares.
The report also revealed that 70 million homeware items are thrown away each year in the UK, while 75% of those surveyed said although they hate the thought of throwing anything away, they don’t see fast homeware as an issue, with half saying they view it as an environmental problem in the same style as fast fashion.
Through the Shelter partnership, Denby is asking people to donate their unwanted good quality tableware or homeware which no longer meets their needs to Shelter, instead of it going to landfill.
To highlight the issue, Denby has partnered with broadcaster, Miquita Oliver to share tips and ideas on how to repurpose and reuse products. Miquita commented: “We all have items we’ve bought which we perhaps don’t need or want anymore, but our first port of call for these shouldn’t be the bin. There are so many ways to make sure we’re extending the life of our homeware, from repurposing pieces you love – to finding new creative uses for broken items. And of course, there’s donating good quality items to a charity like Shelter.”
Denby’s global marketing director, Hayley Baddiley, added: “We’re thrilled to be working with Shelter and supporting the important work they do, particularly given our shared values. And given Denby’s long-held sustainability credentials, to have created a campaign together which has the potential to reduce landfill and raise funds for Shelter in the process, is an exciting prospect.“
Andy Harris, director of income generation at Shelter, said: “We are so pleased to announce our partnership with Denby. We share the belief that home is everything and their support will help us raise funds for our vital services on the frontline of the housing emergency. Shelter is here for anyone facing bad housing and homelessness, providing free expert advice and support 365 days a year.”
