The popular brand showcase feature at the show, where media and influencers gather to see a curated edit of the highlights from the main show will this year include live potting demos, courtesy of Denby.
The brand’s craftsman potter, Sean Flint, will be carrying out the demonstrations showing off the traditional craft of creating pottery by throwing on a potter’s wheel. He will use local Derbyshire clay which has been used to make Deby’s stoneware pottery for over 200 years.
Denby’s craftspeople still use many traditional hand-crafting techniques and time-honoured skills with each piece passing through at least 20 pairs of hands before it gets the Denby stamp of approval. Its stoneware is durable enough to allow for collections to be grown over time.
Exclusively’s marketing director, Steve Richardson, commented: “The brand showcase is always hugely popular, and this is amazing opportunity see the skills and craftsmanship which go into Deby products will be an added draw.”
The show regularly has over 140 companies and 300 brands participating and attracts all of the leading UK buyers. Steve added: “The Exclusively team is holding a briefing webinar for all exhibitors on 28 February, which will be a really good chance for exhibitors to ensure that all the many opportunities are maximised.”