Dexam has hired Alice Jeffries as its first head of marketing.
Alice joins at an exciting time for the business, bringing a wealth of both B2B and B2C brand and marketing experience to the role.
Previously head of brand and content for London brand consultancy, The Team, Alice has a background in strategic brand marketing and copywriting. With a deep understanding of brand strategy and activation, Alice is excited to apply her knowledge and experience to continue to grow the Dexam brand.
Alice is a keen baker, with a love of all things kitchen-based. A self-confessed homebody, she’s happiest pottering in the kitchen surrounded by her children, puppy and beautiful kitchenware.
Alice commented: “Joining Dexam in this capacity is a dream come true for me. Cooking and baking can be a sincere act of love for those we care about, I fully believe that the kitchen is absolutely the heart of the home.
“For me, this role is the perfect fit in terms of my professional expertise and personal love of cooking – I’m looking forward to seeing what the future brings.”
Asked what her favourite collection is currently, Alice answered: ‘I think the RHS by Dexam Benary Vegetable oven dishes are perfection. For me, they have that perfect balance of modern functionality and traditional design elements. The perfect additions to any cosy kitchen – especially those with a farmhouse or cottagecore aesthetic.”
