Following the launch of its first textile range in 2022 with iconic breakfast brand, Kellogg’s, Dexam is extending the collection for 2023.
The new range comprises of six tea towels featuring vintage adverts and cereal boxes, joined by a set of coordinating adult aprons and cotton tote bags.
The ads and cereal box prints were sourced from the Kellogg’s archive, which contains over a million pieces of artwork, collected since the 1930s. The range is available to order now and features Kellogg’s Frosties cereal box; Coco Pops cereal box; Rice Crispies Snap, Crackle and Pop cereal box; a Rice Crispies ad; a Cornflakes Cockerel cereal box; and a Cornflakes ad.
Helen Boardman, product manage at Dexam, commented: “Our vintage Kellogg’s range is all about adding vintage touches to the hub of your home. Many people will identify with their favourite cereal box and this is a great way to have a well-known and loved breakfast cereal brand on everyday kitchen textiles that are both practical and nostalgic. We are pleased to have extended the range and are working on further launches for 2023/2024.”
Richard Pink of Pink Key Licensing, the European licensing agent for Kellogg’s, added: “We are delighted with the Dexam Vintage Kellogg’s range – the way they have used the imagery to create vivid designs really demonstrates how versatile the Kellogg’s brands are. These are high quality products and we are really proud to have them as part of the range.”
