Dexam is looking to increase its commercial activity with new staff appointments, product launches and more marketing support than ever before.
Dexam’s managing director, Bryony Dyer, explained: “We have a clear strategic plan and direction we want to take the brand in 2023 and beyond. We also have a strong team across all areas of the business which is why we’ve been recognised many times by the industry in delivering Excellence in Service. This year we’ll be bringing more clarity and focus to our 65 years of experience by creating new staff positions, products and enhanced communications.”
In January Dexam welcomed Joe Leaton (pictured) as business development sales manager. His role will entail investigating new business opportunities and forging stronger relationships within existing retail chains. Joe is most looking forward to the freedom the role will give him and said: “A little thought scribbled on a piece of paper could end up as a huge opportunity that might previously have been overlooked. Of course there will be a lot of steps in between, and some hurdles to overcome…but that is what I’m most excited about.”
Howard Bradley, commercial director, said: “Joe joins a strong sales team consisting of Bryony Dyer, Julie Ashby, Michelle Levick and me. Julie has worked within the housewares industry for approximately 15 years and re-joined Dexam in May 2022. Michelle has worked for Dexam for as long as I’ve known her and was shortlisted for the Retail Person of the Year Award in the Excellence in Housewares Awards 2022. We’re looking forward to forging new relationships with those in our industry and Joe’s role will be central to this.”
Dexam will also be launching a new trade website in the first half of the year. Marketing manager, Abbie Bleasby-Voice, said: “We’re extremely proud of the level of customer service that Dexam provides and we’re delighted to have received the Excellence in Service Award 2022. With this in mind, we felt now was the right time to re-visit our trade website to ensure our best-in-class service continues online.”
Rebecca Walters (pictured) has also joined the Dexam marketing team as marketing executive. Her role will focus on supporting the team with the provision of B2B marketing materials including enhanced POS support for retailers.
Dexam also won the Excellence in Product Development award in 2022 and retailers can expect many more launches in 2023 from the brand. New additions include an enhanced terracotta range, newness in the RHS and Kellogg’s licences and a focus on sustainable materials.
Finally, Becky France joins Dexam in the newly created role of product assistant and will work closely with product manager, Helen Boardman. Helen commented: “Becky brings a wealth of experience to the role and will be a great asset to the product development team. We have exciting plans for 2023 and Becky will play an integral part in bringing this newness to market.”
