DK Household Brands has announced a new partnership with London’s Divertimenti Cookery School.
DK Household Brands will enter into an exclusive two-year collaboration with the cookery school, becoming an official kitchenware partner of Divertimenti. As part of this, the school will integrate the company’s range of high-quality kitchen tools and seasoning products into its diverse array of cooking classes and events.
DK Household Brands’ portfolio includes Swiss kitchen gadgets and tools brand Zyliss, UK kitchenware brand Cole & Mason, kitchen gadget brand Culinare, Asian cookware brand Ken Hom Wok, German housewares brand AdHoc and cookware brand Swissmar.
The move marks a significant step in DK Household Brands’ commitment to enhancing culinary experiences by providing its brands’ kitchenware to both home cooks and professional chefs – with school attendees having the opportunity to use and experience its products in a hands-on setting.
Key highlights of the partnership include:
Exclusive product use: DK Household Brands’ kitchenware will be featured within cookery classes, events and chef-led demonstrations at Divertimenti Cookery School.
Event collaboration: DK Household Brands will host a range of exclusive events annually at Divertimenti, including customer appreciation days, press launches and influencer meet-ups.
Customer engagement: DK Household Brands customers will have exclusive access to a limited number of premium spots annually at select Divertimenti events, offering them the chance to participate in unique culinary experiences led by renowned chefs.
In-store demonstrations: DK Household Brands will use Divertimenti’s renowned facilities for in-store demonstrations, allowing customers to experience its brands’ products in a live cooking environment.
Promotional activities: The partnership will feature special promotions on DK Household Brands’ products for event attendees and exclusive offers tied to in-store demonstrations.
Events have already been lined up as part of the partnership, including the launch of a new range of Zyliss products, with further details on forthcoming events to soon follow.
Heidi Thomas, head of marketing for DK Household Brands, said: “We are thrilled to collaborate with Divertimenti Cookery School, a name synonymous with culinary excellence. This partnership allows us to bring our distinguished houseware brands to an audience that values quality and innovation.
“We’re really looking forward to enhancing the cooking experience for Divertimenti’s Cookery School attendees and creating unforgettable culinary moments, while showcasing the best of what our brands have to offer.”
Jules Kane, head of The Divertimenti Cookery School, said: “We’re equally enthusiastic about this new partnership. DK Household Brands shares our passion for all things food and education. We host exclusive workshops and cooking demonstrations, featuring industry experts and renowned chefs. These events will provide students with valuable insights into the latest cookery trends and techniques.
“DK Household Brands’ high-quality products and dedication to innovation make them the perfect partner for our school. We look forward to working together to inspire and equip our students in our classes and workshops.”
