DKB Household, whose brands include Cole & Mason and Zyliss, will distribute premium German housewares brand AdHoc from January 2020. DKB’s parent company, Swiss-owned Diethelm Keller Group, acquired a major stake in the AdHoc Entwicklung und Vertrieb in June 2019. The development supports the Group’s mission to be a leading supplier of high-quality lifestyle products..
AdHoc will be managed as an independent company within the Diethelm Keller Group. Grant Race, DKB Household’s global marketing and NPD director commented: “We are all really excited about adding this beautiful German designer brand to our assortment and selling it here in the UK. It is a perfect partner to our house brands and adds some great depth and breadth to our line-up”.
DKB will start selling AdHoc to the British market from January 2020, taking over from Mistral Brands, which has been AdHoc’s agent in the UK.
Top: AdHoc Orient Glass Teapot.
