Dreamfarm has been reaching its global buyers via the virtual video conferencing platform Zoom. UK retailers that attended recent virtual ‘sneak previews’ of new products (scheduled for official launch later this year) included Borough Kitchen, Trevor Mottram, Kooks Unlimited and Lords At Home.
The presentation by Dreamfarm’s head of international sales Kelly Burrows updated buyers on other key changes, such as packaging alterations designed to make products stand out in store. For example, new packaging for the Scizza enables consumers to try the product safely.
Kelly highlighted the product ‘stars’ from 2019 – the best year yet for Dreamfarm, which is growing significantly around the world. Showstoppers include the clear Savel food storage ‘lid’ – which means you can see if your avocado needs to be eaten! The Smood Lite’s nylon construction and more accessible retail price has been another big hit, along with the innovative Ortwo and Ortwo Lite grinders. Ortwo Replacement Jars will be available this year.
A classic Dreamfarm tool, the Supoon, receives a makeover with two new colours for 2020 – white and Classic Blue, the Pantone Colour of the Year.
The presentation also highlighted current initiatives such as Dreamfarm’s social media instagram programme (“insta- ready” posts with copy and eye-catching imagery). “Anything we can do to keep engaged with your customers… we are here for you,” emphasised Kelly. She also asked retailers what sort of gadgets they would like Dreamfarm to work on for the future.
Simon Maghnagi, business development manager at Forma House, the brand’s UK partner, commented on the success of the virtual product launches: “In these times with future of trade uncertain, we had to figure out another way to keep the brand message out there. Feedback has been really positive.”
Top: The clear Savel is one of Dreamfarm’s recent ‘star’ products.
