Dreamfarm’s Fluicer makes Time Magazine’s Best Inventions of 2023

Following its Excellence in Housewares Innovation Award, the Fluicer from DreamFarm has picked up another accolade from Time magazine.

Making it onto the prestigious Best Inventions of 2023 list, Time magazine said: “It’s not the world’s most urgent problem, but it is really annoying: the kitchen drawer full of a jumble of accessories and single-purpose tools won’t open or close because something – maybe the handheld citrus squeezer – is sticking up.

“The Fluicer, which folds flat, is designed to avoid this problem. But it also reinvents its main job, squeezing half a lime (or lemon or orange) from the sides as well as the top to get more juice out of every press.”

Simon Maghnagi, commercial director of Forma House, commented: “It’s so amazing to see another milestone for our friends and brand partner, Dreamfarm, with the Fluicer getting yet another award after receiving The Innovation Award at The Excellence in Housewares Awards, A Red Dot award, The O List, a Global Innovation Award, Housewares, and an Australian Good Design Award. As I have always said, this is a brand that is going places.” 

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