Announcing its latest figures, Dunelm reports that its total sales were 16% higher than the 2021 financial year, and 41% higher than 2019. Digital sales were more than two and a half times higher than pre-Covid levels, when the digital sales mix was 20%.
Sales in the final quarter were 6% lower than in Q4 FY21, against strong comparatives driven by pent-up demand after the re-opening of stores in April 2021. Digital sales made up 37% of total sales in the quarter. The homewares and housewares chain says that trading in the first half of July has got off to a solid start.
Describing Dunelm as “a much bigger and stronger business than before the pandemic,” Nick Wilkinson, ceo is optimistic that the chain will be resilient in the face of inflationary pressures on consumer spending, due to “the breadth of our offer and price points across homewares”
Confident that Dunelm will continue to grow its “market-leading position,” Nick reflects: “The business has successfully navigated previous periods of consumer uncertainty.”
Top: Dunelm reports continued strong performance.
