The retailer opened a new store in the Atria shopping centre in Watford last week.
The opening was celebrated with carol singers, face painting, goody bags and golden tickets, and the doors opened to a queue of customers waiting to see the new shop.
Dunelm’s latest opening is a 33,000 sq ft store and is located in the former John Lewis site. The store offers bedding, outdoor living, home accessories, made-to-measure, haberdashery, kitchen and dining ranges. It also features a Little Dunelm, where customers can buy items for children.
Dunelm’s stores and people director, Amanda Cox, commented: “Opening a new store and bringing the Dunelm offer to a new community is always good news but the opening in Watford is particularly exciting – this is the first of our stores to be based in a shopping centre, making it very accessible to many new customers.”
Steve Gray, head of European retail asset management at Global Mutual, added: “Dunelm is a great addition to Atria Watford and we know our customers have been eagerly awaiting the store’s opening today.
“Following a strong year of leasing activity, we are delighted to see the former John Lewis unit reinvigorated – with new brands that diversify our offer – especially as we head into the festive shopping period.”
