Dunelm has reported its results for the 13-week period ending 28 December, 2024.
Sales in the second quarter, grew by 1.6% to £490m, with digital sales up 3ppts to 40%. Sales for the first half increased 2.4% to £894m.
Gross margin increased 10bps year-on-year in H1. The group made progress against its strategic goals, with meaningful improvements to its online customer experience, its first inner London store and 13 Homefocus stores acquired in Ireland. It is anticipated that five new superstores will open in the second half.
Nick Wilkinson, ceo, commented: “We’re pleased with our performance in the first half; we are growing sales and volume, with customers again responding well to the value and choice we offer across our ranges.
“At the same time, we’ve made significant strategic progress across multiple initiatives which are helping us to improve our attractive, specialist offer and continue to gain marketshare. We have taken our first steps outside the UK with the acquisition of 13 stores in Ireland, opened our first inner London store in Westfield, and made further improvements to our online customer experience which is contributing to continued strong digital growth.
“As we move into the second half of FY25, we have successfully launched our Winter Sale which is being well received by customers seeking amazing value across a wide choice of relevant products for the colder months. As we navigate this challenging environment, we see even more opportunities to harness our unique business model, raise the bar on our proposition and fulfil our ambitions as The Home of Homes.”
