The new colour is the most recent addition to the brand’s new Precious Nature AW22 collection, which combines the autumnal colours of grey, amber and plum to celebrate the creative side of nature. The seasonal collection complements contemporary design schemes, while also working as standalone pieces designed to last.
In the UK, the plum glasses will initially be available in the signature tumbler – the Picardie – known as the original French tumbler. The combination of plum with the lighter colours in the range allows consumers an affordable way to match the seasons.
Alexandra Blyth, UK marketing manger at International Cookware, said: “The new plum colour offers consumers an effortless and beautiful way to bring the distinctive colours of autumn into their home.
“Bringing the colour to our iconic Picardie is about listening to the demand for modern retro pieces and delivering an affordable, long-lasting and beautiful autumnal pop of colour to our most traditional glass.
“We are working closely with stockists to answer this demand and look forward to bringing the Precious Nature Plum Picardie to a retailer near you in the very near future.”
