Founded in North London in 1968, cleaning product company, EasyDo is celebrating 50 years of innovative solutions, including its market leading Dishmatic range. This original dispensing and refillable washing up tool was developed in 1985.
Established by Solomon and Benny Neumann, EasyDo remains a family affair with four generations involved in the business, and Daniel and Paul Neumann (grandsons of Solomon and sons of Benny) currently at the helm as joint managing directors. Daniel states: “Our grandfather and father came to the UK as Czech refugees and 50 years on we are hugely proud of their achievements.”
Back in 1985, Dishmatic products were manufactured in a dilapidated old mill in Wellingborough, Today, with a state-of-the-art factory in the same town, approximately four million Dishmatic handles are made each year. Paul comments: “We’re very proud to still have our manufacturing base here in the UK and that Dishmatic products are exported all over the world.”
The company is making substantial investments in new machinery and automation to increase the capacity of the factory and remain competitive. “We already have significant automation in place but investment in this is incremental as we grow,” explains Daniel.
Paul highlights the benefits of manufacturing close to home: “The flexibility to manoeuvre quickly in a fast changing market is one of the greatest benefits. For example, we can have promotional packs on-shelf within weeks. It means we are able to take advantage of short-term opportunities.”
Looking to the future Daniel adds: “The future of British manufacturing is looking healthy, except for the constant uncertainty that is surrounding the ‘B word’ (Brexit). Manufacturing generally requires long term investment and this always becomes difficult when there are more variables creating uncertainty than normal.”
The company is highlighting its heritage with a 50th anniversary logo.
Top: Keeping innovative: EasyDo recently ‘reinvented’ the dish brush with Glide – designed with a curved head and staggered bristles and blades to reduce trapped food residue.
