Eddingtons has partnered with the National Trust for a new range of toughened glass worktop protectors. The range is inspired by the work and passion of the Trust and designed to raise awareness of its conservation work, as well as raising funds.
The first phase of launches includes two collections. The Nature Collection features The National Trusts’ iconic oak leaf logo, with designs by watercolour artist and nature enthusiast Louise Nisbet. Louise’s illustrations feature countryside scenes, native flora and fauna, animals and insects reflecting the conservation work undertaken by the Trust and its’ team of rangers.
Through sales generated from this collection Eddington’s will contribute a minimum of £10,000 to the support the work of the National Trust, which looks after more than 250,000 hectares of countryside, 780 miles of coastline and hundreds of special places across England, Wales and Northern Ireland. Each item in the Nature Collection has further information about the National Trust conservation projects or schemes that inspired each illustration
Highlighting the National Trust’s nature and heritage sites “from the peaks of Snowdonia and the Lake District, through to moorland, forests, and parkland,” Michaela Davies, brand licensing manager for the conservation charity stated: “Accessing these spaces has meant so much to so many, particularly in the past year, and we are thrilled that this collection will generate income to help us continue to care for these special places for everyone forever.” She continued: “We’re incredibly grateful for the support Eddington’s will bring to our conservation projects and are excited to see how the collaboration will develop over the coming years.’
Meanwhile, the Alfriston Clergy Collection features a repeat oak leaf pattern in four contemporary colours. The pattern was inspired by carvings found at Alfriston Clergy House, the first property purchased by the National Trust for conservation for just £10.
“The National Trust is one of the most trusted and recognisable brands in the UK with a wonderful library of assets highlighting over 125 years of developing partnerships that benefit the natural environment and all of us in the UK forever,” commented Roger Murphy managing director of Eddingtons.
The new ranges are made in Eddingtons’ Tuftop works in rural Berkshire. The Tuftop worktop protectors are made using special toughened glass which resists heat (up to 250degrees Celsius) and is ideal for hot pans or boiling kettles. The naturally cool surface can also be used for rolling pastry or serving cakes, and as a hygienic cutting surface.
* Eddington’s National Trust range will be among new launches on show at Exclusively Show (August 24-25, Business Design Centre).
* For more on Eddingtons’ licensed ranges see the new issues of Progressive Housewares, pages 18-19.
Top: One of the Nature Collection – part of Eddingtons’ collaboration with The National Trust
