The research by money.co.uk, has shown that Black Friday searches for essential household items are increasing, for instance searches for vacuum cleaners are up 150% since last year. Meanwhile, non-essential items such as Airpods and smart TVs are down considerably.
Continuing the trend for air fryers, the research shows that Ninja air fryer searches are up 1011% this year.
Salman Haqqi, credit card expert at money.co.uk, commented: “This black Friday, due to the ongoing cost of living crisis, it’s expected that many of us won’t be splashing out on frivolous, luxury purchases, instead opting to bag a bargain on essential household items, such as vacuum cleaners, electric toothbrushes, or even iPads for our kids starting university, for example.
“Another thing to note is that with the energy crisis, Brits are flocking to buy items that will save them money on energy bills. An air fryer for example, is quicker to heat up than an oven, and cooks food in a shorter time, making it a mor energy efficient way of cooking. In line with this, searches for Ninja air fryers have gone up a whopping 1011% this year as Brits continue to try and grapple with soaring energy prices.”
