The former Dragon’s Den entrepreneur and owner of Robert Dyas visited the new showroom at ESG in Trafford Park.
During his visit, Theo met with key team members who were able to present all of the company’s latest innovations, including the new Daewoo AI Air Fryer.
Harpreet Chadha, ceo at ESG, commented: “We have really worked hard creating a space that showcases the increasing number of ranges we have developed so it was great to welcome Theo and gain his insights about our new launches ahead of the golden final quarter of the year.”
ESG has expanded rapidly over recent years with its new Daewoo appliance range, as well as new licensed collections. The company recently unveiled a bakeware range with Jane Dunn of Jane’s Patisserie and has extended its collaboration with The Hairy Bikers.
Harpreet continued: “We are developing some uniquely innovative new appliances later this year and as we have ambitious growth plans it was really insightful to speak with Theo to get his take on maximising our success.”
