Buyers and suppliers will be able to benefit from insights into upcoming trends as well as awareness of essential social media strategies by joining the Exclusively Digital webinar programme from July 6-10.
Scarlet Opus’ trend forecaster Phil Pond will discuss three themes that will influence housewares buying patterns from late 2020 through into 2021: Soul Searching, Earth Ageand Eco-living.
Exclusively’s own PR guru Richard Watts will be showing independent retailers how to build up their social media audiences with minimum investment, and how to connect with relevant influencers.
All webinars will be available at www.exclusivelyshows.co.uk
Full details and the timetable is featured below: 
Monday and Friday
Independent retailers: How to engage with social media influencers to increase your sales
Presented by Richard Watts, Exclusively Show team
Full of practical advice and simple strategies, this webinar is designed to help independent retailers connect with those driving the trends and hot topic conversations across social media. With a focus on Instagram, this session will be a great introduction to those who are looking to build upon and increase social media audiences organically with minimal investment. Taking a creative approach to make sure you stand out from the crowd, Richard will be looking firstly at how to easily identify digital influencers – specifically relevant to your business – and how to engage with them on both a local and national level.
Offering expert know-how for producing creative output and original campaigns to retain current audiences and increase followers, he will be discussing the benefits of building an influencer collective to help drive traffic to the website, or footfall in-store; and ultimately, to increase product sales.
Running time 20 mins + Q&A time (10mins) Total 30 mins.
Tuesday, Wednesday, and Thursday
Exclusively Trend Talks: key buying trends for 2020/21 – Soul searching & Earth age
Presented by Phil Pond, Scarlet Opus
These two design-led trends will provide a real insight into what consumers are looking for this Christmas and into 2021. Soul searching is a summer journey of self-discovery as consumers seek liberation from life’s problems. Earth Age is about nurturing human qualities as we spin into the future, awed by the potential of artificial Intelligence and developments in space exploration.
Running time 40 mins + Q&A time (10mins) Total 50 mins.
Exclusively Trend Talks: Key buying trend for 2020/21 – Eco-living
This trend is a pact between people and planet; readdressing our environmental impact; via unconventional approaches and applications that harness the power of science and technology. It marks a move towards the natural environment and the built environment merging to act as one organism.
Running time 20 mins + Q&A time (10mins) Total 30 mins.
* Exclusively Digital week runs from July 6, with a raft of new product launches. The event will be previewed in the forthcoming June issue of Progressive Housewares.
Top: Exclusively’s Richard Watts with Jo Taylor-Tunnicliffe aka Jottie’s Journal on Instagram – cleaning and home organisation influencer – and Addis’ Janine Davies at The Brand Showcase during Exclusively 2019.
