Exclusively Housewares and Exclusively Electrical and the British Independent Retailers Association (Bira) have announced a major new joint initiative for 2019, with the launch of the Exclusively Gift voucher.
Exclusively Gift vouchers to the value of £100 will be sent prior to the shows to Bira direct members who are registered to attend Exclusively Housewares and and Exclusively Electrical. The voucher will be accepted by all exhibitors that want to participate in the initiative. Retailers will need to spend a minimum value of £300 net of vat to redeem their voucher. The voucher does not require a contribution from exhibitors.
The Exclusively Gift initiative has been developed following the success of last year’s Bira bonus, which provided an added incentive to visit the show, attracting new, lapsed and regular visitors with a better than expected redemption level.
In a retail sector that remains highly challenging, Simon Boyd, marketing and operations director of Exclusively Shows confirms: “We are delighted to be making a bigger and better initiative by extending the programme to all suppliers making it accessible to all. We are sure that our cooperation with Bira offers buyers a competitive edge and we take pleasure in the fact that Bira has chosen Exclusively Shows as its only show to exhibit in during 2019.”
Jeff Moody, managing director of Bira Direct stated: “Following the encouraging feedback from both members and suppliers last year, as well as the positive uptake of members visiting the show, we are really looking forward to exhibiting at the show this year, supporting members with a truly extraordinary offer.”
The Exclusively Shows (June 11-12 London Business Design Centre) will feature new products from over 125 exhibitors, including 16 new exhibitors in Exclusively Housewares and five in Exclusively Electrical. Trend forecasters Scarlet Opus will return with its popular Trend displays, Trend Talk and Trend Tours (bookable via the show’s website www.exlusivelyshows.co.uk).
Top: Making connections at Exclusively Electrical 2018.
