The Exclusively Show (13 and 14 June, 2023 at The Business Design Centre) has previewed another of the big style trends for the next 18 months and more – modern stoics.
Working with trend forecaster, Scarlet Opus, the show will include trend talks, trend tours for buyers, and displays of exhibitors’ products pre-selected for being particularly in tune with themes and styles which will prove popular for Christmas 2023 and into 2024.
With exhibitors submitting product for the ‘so on trend’ displays at Exclusively, Phil Pond from Scarlet Opus has unveiled Modern Stoics – a trend that takes a more dystopian view of the future. Yearning for more freedom and autonomy, with greater valued placed upon integrity and purpose, this world view needs to feel protected and secure.
Self-reliant realists who are decisive and strategic with a strong work ethic, Modern Stoics confront problems, and deal with threats directly with composure. The goal is stability and pragmatism, orderly and planned, approaching with caution, deliberation, and the long-term view.
Products, services and brands that can help Modern Stoics are extremely valuable and the colour and feel is all about a pared-back solid foundation – rational, grounding, composed and disciplined. Products should feature natural pigments that are moderate yet boldly felt, communicating steadfastness and with an almost tangibly earnest presence.
A luxe touch can be added via the subdued shine of bronzed gold and each element is impactive enough to be applied as a solid mono colour.
Chair of Exclusively, Will Jones, commented: “It’s great for both exhibitors and visitors to get some insight into the top trends ahead of the event itself. It ensures that Exclusively is as ever a real showcase of the absolute best and most current housewares, gift, and small domestic electrical products in the industry.”
