As Bodum approaches its 80th anniversary in 2024, the business is re-energising its UK presence. Spearheading this move along with third generation Bodum family member, Peter, is Gareth Till, who has joined as country manager UK from simplehuman, where he was retail sales director EMEA.
Gareth’s brief is to regain category advantage in coffee and tea and ‘put Bodum back in its rightful place as the go-to innovator in the category,’ he said.
Gareth continued: “I’m thrilled to have joined such a well-known and prestigious brand as Bodum, being given this opportunity to lead and contribute to the growth and success of a business committed to quality, sustainability and design excellence.”
Peter Bodum added: “We are very excited to welcome Gareth to Bodum and get started on reshaping a market that has been incredible for us over many years. We see that there are many opportunities in the UK that we need to work on and we believe with Gareth leading our new team it will bring back some strong relationships.
Bodum was established in Copenhagen in 1944 by Peter Bodum senior. Jorgen Bodum, son of founder Peter, took over in the 70s, then moving to Switzerland, placing the business at the heart of Europe.
Bodum remains a family-owned company, and established itself on the international stage with the launch of the Santos vacuum coffee maker in 1958. It was the launch of the French Press Coffee Maker in 1974 which was arguably the product that made a real impact, especially in the UK.
Peter continued: “Today our core is still coffee and the accessories that go with it, but we offer a wide range of other categories too including electrics, kitchen accessories and our famous double wall glasses.”
The UK business has its HQ in Telford and Gareth is currently in the process of bringing on the sales team. He added: “I’m delighted we already have Andrew Gregory, who many retailers will know, signed up for our independent business. It’s a really exciting phase in the history of this incredible brand.”
