New research from Tefal reveals that this generation is steering clear of long-standing traditions and opting for unconventional pancake types, ingredients and toppings.
While nearly half of UK adults (47%) will be making the traditional English pancake on 4 March, the research found it is the Baby Boomer generation (64%) who are most likely to stick to what they know best when it comes to pancakes on Shrove Tuesday.
However, over one in five (21%) Gen Z’ers will be going against the grain and opting for American-style pancakes instead. While English pancakes topped the charts overall, French Crepes (14%) were second most popular amongst Brits, followed by American Pancakes (12%), Scotch Pancakes (8%) and Dutch Baby Pancakes (4%).
With cherries predicted to be one of the biggest food trends of 2025*, one in seven (14%) Brits say they are planning on incorporating the delicious fruit into their pancakes. Gen Z are driving this trend with it being suggested that 22% of this generation will incorporate the trend into this year’s pancake recipes.
Although more than half of the Silent Generation (51%) said lemon and sugar are their favourite pancake toppings, only 1 in 5 (20%) of the Gen Z generation are in agreement as the research found this age group was more likely to opt for chocolate spread instead (33%).
Women are also 12% more likely than men to opt for sugar and lemon as their number one topping, with over a third of British females (36%) selecting this as their favourite, while just under a quarter of men agreed (24%). Overall, lemon and sugar (30%) remain the UK’s preferred topping, followed by maple syrup (20%), golden syrup (18%) and honey (17%).
The research also shows the nation’s healthy eating habits will be maintained even during the festivities this year with nearly three-quarters (73%) of adults planning on including healthy alternatives such as gluten-free flour (8%), plant-based milk (8%), chia seeds (7%) and alternative sweeteners (6%) on their Pancake Day shopping lists.
Inspired by this research, Tefal has developed a cherry American-style pancake recipe, incorporating the trending ingredients for 2025 Pancake Day. This recipe, among other pancake methods, can be found on the MyTefal app.
This March, Tefal is encouraging Brits to have a ‘flipping’ great pancake day with the new Tefal ProTech Aluminium Non-Stick Thermo-Signal Pancake Pan. Ideal for frying any kind of pancake from crepe to American and features the Tefal exclusive Thermo-Signal spot which indicates when the pan reaches the optimal cooking temperature. For ease, the 25cm pan has smart pouring edges that deliver easy serving and is compatible with all hobs, including induction.
Tegan Bond, cookware expert at Tefal said: “We’re here to make sure your Shrove Tuesday is a flipping success – no matter how you like your pancakes.
“As cookware experts, we’ve perfected the skill of the ‘Pancake Flip’, and our first tip to master pancakes is to know when to pour in the batter into the pan, our Protech Pan has a Thermo-Signal that will indicate when the pan is at the optimal temperature for cooking and ensures pancakes are cooked evenly.
“Another key tip is to know when your pancake is ready to flip. This will be visible as the edges should be set and bubbles should break through the surface. The non-stick finish of the Protech Pan will make it easy to get a spatula underneath the pancake and ensure it’s ready to flip. Once ready, be confident and flick your wrist in an upward motion to flip the pancake.
“The latest addition to our cookware line, the ProTech Pancake Pan, features the longest lasting non-stick vs UK’s Top three competitors so you can look forward to many years celebrating Shrove Tuesdays with this pan.”
