George East Housewares has launched a new trade website, which is providing an easy route for ordering, reordering and exploring the suppliers’ ranges. Initial response has been “excellent” says Laura Squire, product manager.
“Many customers are placing repeat orders already, which is astonishing considering how many of our customers are closed at the moment,” says Laura.
Designed for mobile, tablet or desktop use, the new corporate website is easy to navigate by product category or by George East’s diverse brands. It allows non-registered retailers to browse the collections and for registered customers to view all ranges with their respective pricing.
Laura explains: “Products are saved to cart so you can top up your order while in store and then double check everything when back in the office before placing any orders.”
She continues: “Ordering is much easier and faster. We have added functions such as a Wishlist so you can easily add your range selection as favourites, making it quick and easy to order again and again. Or you can scroll through a brand or category and use our Quick Order function to add products to your cart.”
Laura highlights the ‘email alert’ function for when products return to stock and that the site showcases new product features. She also reports that: “Those customers who are logged in can Download images and product data, which can be used to enhance our brands on their own platform.”
Meanwhile, George Ease has also launched a new Tala consumer site, which “gives us an opportunity to have a dialogue with the consumer and understand their needs and wants, adapting and focusing our ranges and giving us consumer insights,” says Laura.
She acknowledges: “Our range is so wide and some products so niche that there is no current venue for our consumers to browse the entire range. The Tala brand has such heritage, with a strong social following and increased direct to consumer marketing, so we are seeing a very positive response.”
Laura reports that the Tala site has received visitors from all over the world to look at all products but with a “definite interest in baking and cake decoration’ during global lockdowns.
“We are also finding that consumers want information about ‘made in Engla’ and sustainability,” reflects Laura, adding: “Our Indigo and Ivory range has also proved really popular as we have found consumers want to spend on something beautiful for their home. “
Top: Image of George East’s new Tala consumer site.
