George at Asda has collaborated with TV presenter, Stacey Solomon, on a new George Home collection.
At Home with Stacey Solomon Exclusively for George Home is Stacey’s first home collection and will include products across dining, living, bed and accessories, with prices from £1.
The 200-piece collection has taken over a year to develop and features natural wood and hammered glass, along with chunky knit soft furnishings.
Famous for her homeware hacks and storage solutions, the range reflects Stacey’s own style and includes products that work in her own home. Stacey has amassed a following of 5.7m Instagram followers where she shares tips and insights into running a busy household with husband Joe Swash and their five children.
Liz Evans, chief commercial officer at George and GM, commented: “We’re so excited to partner with Stacey on George Home. We love her style and know how much she resonated with our customers. Together, we’ve created a super affordable, quality range that will make any home stylish this autumn/winter. It’s the start of an exciting journey together and we’re looking forward to seeing how we shape and evolve the range in years to come.”
Stacey added: “I am beyond excited to be launching my very first collection with George Home. As someone who’s obsessed with interiors, I’m always snooping in the George Home aisle. They always have great quality ranges at an affordable price and that was really important when it came to designing my own.
“I’ve loved the whole process of creating each piece. There’s lots of my own style in the designs, from the olive leaf theme that’s inspired by the trees at Pickle cottage to my very own Peanut and Teddy pattern. I hope people love it as much as I do.”
The launch of the collection will be supported by a multichannel marketing campaign, aiming to position George Home as a key destination in the home interiors market.
