The Italian chef is introducing new lines to his existing George at Asda range, offering an accomplished kitchenware collection to households everywhere.
The new collection includes utensils and small appliances, crockery, aprons and ovenware, starting at £3.
Crafted with an Italian touch, Gino’s collection features a saucepan set at £65, an air fryer at £65, a fast-boil kettle at £27 and a four-slice toaster for £34. All available in a palette of muted, sophisticated shades, which compliment Gino’s new glazed earthenware dinner sets.
With a wide selection of utensils, oven trays, casserole dishes and a stylish wooden salt and pepper shaker set at £14, the range covers an array of everyday essentials.
Gino commented: “I’ve really enjoyed bringing this collection to life and I cannot wait to see it being used in homes across the country. I’ve created all you need to cook everything from a quick snack to the finest meal; and it’s super affordable too.”
Gino’s first drop for George Home exceeded all expectations, with sales doubling projections. The latest collection is hoped to build upon that success and introduce exciting new additions that are destined to become kitchen heroes.”
James Johnson, cookware buying manager at Asda, commented: “We’re delighted by the popularity of the collection so far. Gino resonates with our customer and his stylish designs are exactly what George Home shoppers are looking for, we’re extremely pleased with the result and look forward to seeing it fly off the shelves.”
