Following much consideration, the date of Glee has been changed from 25-27 June, to 10-12 September, 2024, at the NEC Birmingham.
Thorough research was undertaken by organisers, Hyve Group, to reach the decision, with over 950 stores represented through a series of steering groups led by Glee strategic advisor, Boyd Douglas-Davies, as well as extensive surveys.
Participants were asked for their views on a variety of topics, but when it came to dateline, the message was clear, with September being the firm favourite.
The date change brings significant benefits to exhibitors, the most notable being that it’s the time that buyers typically plan to place orders, with over 65% of retailers consulted placing their main orders within six weeks of the September date. As a quieter time of year for stores, retailers will also be able to bring larger teams to the event.
