Good Food is set to make a significant impact in the small cooking appliance and housewares market through its partnership with Tower.
The collaboration will introduce a range of SDA alongside complementary housewares, covering all key product categories, across six distinct groups: Food Prep & Juicing, Cooking Appliances, Storage, Air Frying, Cookware and Tools & Gadgets.
Good Food has been the home cooks’ choice for over 35 years and is the UK’s largest media brand with an average of 75 million website visits for the past 12 months. Tower is also a UK brand with heritage and longevity, gaining trust with its high-quality products and value for money. The dependable high street name combined with Good Food, creates a powerful partnership.
To maintain and grow that trust further, all Good Food in partnership with Tower products have been awarded with the ‘Tried, Trusted and Tested’ guarantee. All products have undergone vigorous rounds of testing by Good Food’s food experts to meet the highest standards and ensure satisfaction after every use.
Developed and tested in the Good Food Test Kitchen, the product range integrates seamlessly with Good Food’s extensive recipe library.
Good Food is passionate about this range and is committed to driving its success as much as possible. One way this is being done is through its extensive marketing package across their high value marketing inventory. Consumers will be incentivised to purchase a Good Food with Tower product with a free 3-month subscription to the Good Food app which will open doors to a host of additional benefits. This will be supported through a multi-channel marketing schedule across multiple months on Tower’s key channels and Good Food’s extensive media estate.
Air frying and cooking appliances
The range features multiple air fryer models, including dual-basket fryers with capacities from 8 to 11 litres. The GF17015 Hybrid Basket & Oven Air Fryer offeris a multi-function way of cooking to suit all culinary needs. Additionally, the cooking category offers multiple solutions for various meal requirements, such as the GF16011 6.5L Digital Slow Cooker. Crafted from stainless steel, it is ideal for creating family meals like stews, casseroles and is a one-pot solution. For smaller households, there is a 3.5 litre version.
The GF12069 1.6L Soup Maker offers a sauté function, enabling smooth preparation of soups, broths and juices in large quantities, making it ideal for both family meals and batch cooking. Meanwhile, the GF16012 Electrical Dutch Oven delivers outstanding performance for slow cooking and roasting. With a 5.5-litre cast iron pot, it is designed to ensure even heat distribution and excellent retention, while the enamel coating prevents food from sticking. With 12 different presets, this appliance makes preparing meals simple, and as it is dishwasher-safe.
Tools and gadgets for every kitchen
The collection extends beyond cooking appliances, offering a range of kitchen tools and gadgets. The GF876009 Digital Talking Kitchen Scale offers hands-free, voice-controlled operation. Its functionality includes adjusting units, setting volume and resetting it all without having to touch a button, making it both hygienic and convenient.
For precision cutting, the GF851062 5-Piece Knife Block blends practicality with design. The stainless-steel blades easily cut through anything from tough root vegetables to delicate de-boning of fish. After use, they can be safely stored in the sleek block with a modern black powder-coated finish.
For all other gadget needs, the GF832252 6-Piece Utensil Set and GF832253 4-Piece Gadget Set offer everything needed for a wide range of culinary tasks, from flipping spatulas to pizza cutters. Made with stainless steel and silicone handles, these tools provide both durability and ergonomic comfort.
Storage solutions
To keep the kitchen organised, the GF847080 4-Piece Food Storage Set offers versatility with three different-sized containers, each featuring airtight lids and weighted bases to ensure freshness.
This is just a selection of what the collection offers, with more items adding to the comprehensive suite of kitchen essentials available. Passionate about all things kitchenware, Good Food in partnership with Tower have designed all products to ensure efficiency, convenience and style, helping make every meal a success.
