Harrods has relaunched its own-brand label as it celebrates its milestone anniversary.
The department store’s initial range includes mugs, water bottles, cookware and tableware in the home department, as well as fashion, stationery and accessories.
Available in-store and online from this month, the collection focuses on holiday and gifting. Many products in the range pay homage to the ‘iconic aspects of its heritage and creativity’ and uses suppliers, materials and artisans which work with the world’s luxury brands.
Further collections will launch throughout the year and into 2025 and will include items for festive gifting. To celebrate the launch, Harrods has crafted a new space on the lower ground floor of its Knightsbridge flagship to showcase the range.
Harrods managing director Michael Ward said: “The Harrods name stands for the highest standards of luxury, and Harrods own-brand products are a reflection and representation of these standards.
“Whether buying the finest tea as a gift, or a Harrods bag as an everyday luxury, our own-brand items need to stand for the same standards that we expect of every other brand in-store.
“Every element of these new lines, with a focus on quality of materials, design, and creativity, has been considered through a luxury lens. From the sourcing of cashmere from local British producers to designing personalised leather embossed stationery, Harrods reflects the care and consideration that our brand delivers to its customers across its entire portfolio.”
