Hinch boost for Scrub Daddy

Evo Lifestyle Products will present cleaning sensation, theoriginal Scrub Daddy as well the whole “Scrub” family on its stand at Exclusively Housewares (June 11-12 London Business Design Centre). These include Scrub Mommy, Lemon Fresh, Scrub Daddy Colours, Daddy Caddy, Scrub Daisy, Scour Daddy, Eraser Daddy and Sponge Daddy. Sales of the Scrub Daddy cleaning sponge have grown having been recommended by social media cleaning influencer, Mrs Hinch.

Beth Eccles, marketing executive for Evo Lifestyle also acknowledges the cultural shift in consumer attitudes to cleaning. She reports:

“Since the rise of the cleaning influencers on Instagram we have seen a huge change in how cleaning is perceived. Where a year ago people saw cleaning as a chore and something they didn’t want to spend their time on, it’s now become a hobby for many.

“Lynsey Queen of Clean and Mrs Hinch have created content where they have made cleaning fun and it’s no longer being perceived as work or a job. Whether this is naming cloths and sponges or choosing the perfect playlist to take on a cleaning task, these cleaning influencers have started a craze where buying cleaning products and having a huge cleaning cupboard stocked right up is now more fun than shopping for new clothes! Not to mention the positive impact Mrs Hinch has had on her Hinchers regarding mental health. She speaks openly about how cleaning keeps her mind busy when her anxiety tries to take over and her following have thanked her for speaking out and for helping them with their struggles too.

“The Hinch Effect has had a hugely positive impact on the sales growth of Scrub Daddy. The product range was already becoming a must-have in every households cleaning cupboard but the effect of Mrs Hinch’s recommendation of the product has made customers seek desperately to find Scrub Daddy in more retail stores.”

Top: The Scrub Daddy family from Evo Lifestyle Products.

MORE NEWS
Copy of Progressive Preschool featured image (14)
 
BIRA has condemned yesterday’s (30 October, 2024) budget as the most damaging for independent retailers in recent memory. ...
Copy of Progressive Preschool featured image (2)
 
Spring Fair needs your help to bring together a Hall of Fame compilation of memories, pictures and great stories from the show’s 75-year history....
Copy of Progressive Preschool featured image (13)
 
Saladmaster UK, a division of Regal Ware, has announced its membership of the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). ...
Copy of Progressive Preschool featured image (12)
 
The upcoming Digital Academy event is a unique opportunity for retailers who want to focus on sustainability when ordering their product range....
Copy of Progressive Preschool featured image (11)
 
New research reveals that under half (43%) of families sit down and eat together and a third of people eat their daily meals on the sofa. ...
Copy of Progressive Preschool featured image (10)
 
The award was a result of Lakeland’s Future Ready initiative over the last three years, showcasing transformation and innovative thinking within the business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.