A new range from US brand Hip (from Auteur) is providing a solution for waste plastic that would otherwise end up in the ocean. The range – called Hip With Purpose – received a “great response” when previewed at the recent Spring Fair and Ambiente.
“We’re collecting plastic from places where there is no recycling – mainly in Malaysia within a 50m radius from the coast, so it is plastic that would end up polluting the ocean,” explained Vivienne Cudhay, md of Auteur. “We’re thinking one step ahead before the problem arises.”
The waste plastic is then sorted into food grade material to use in the creation of the Hip With Purpose range of bottles and lunchboxes whose design is based on sea buoys. While there is still some virgin, recyclable plastic used at present to make the range viable, “Everything has elements of ocean plastic,” Viv confirmed.
She added: “Hip is thinking about its whole sustainable journey, for example in its factory production and other materials used, such as its cutlery made from wheat straw.”
