HKTDC launches seven parallel lifestyle and licensing events

The Hong Kong Trade Development Council (HKTDC) will hold a series of exhibitions and conferences this spring, covering various lifestyle sectors, from 19 – 22 April at the Hong Kong Convention and Exhibition Centre.

The events include the Hong Kong Gifts & Premium Fair; Home InStyle (formerly the Hong Kong Houseware Fair); The Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle; The Hong Kong International Printing & Packaging Fair, as well as the Home Kong International Licensing Show and Asian Licensing Conference.

Under the Exhibition+ hybrid model, exhibitors and buyers have the opportunity to participate beyond physical shows, through the Click2Match platform, which will run until 29 April.

Sophia Chong, HKTDC deputy executive director, said: “Hong Kong is a unique creative and cultural hub where East meets West and the city always excels in creativity. The HKTDC has been committed to promoting creative and design industries, help develop Hong Kong as Asia’s city of culture and creativity. This year, the HKTDC gathers a number of large-scale exhibitions in April, covering lifestyle products and licensing to strengthen cross-industry and cross-field cooperation, creating even greater synergy to the industries.

“Since Hong Kong returned to normality, the HKTDC has organised several large-scale trade fairs and forums. Both domestic and international exhibitors and buyers showed support by attending the events physically, which is very encouraging. This time, the six major exhibitions attract over 3,800 exhibitors from 23 countries and regions, with 70% being non-local exhibitors who will participate in person. More than 20 international licensing leaders will also join the Asian Licensing Conference.”

The Hong Kong Houseware Fair has been renamed Home InStyle, in keeping with the developments, with the expectation of bringing more design and style-oriented products to buyers. Together with the Gifts & Premium Fair and Home Textiles and Furnishings, there will be over 2,650 exhibitors from 19 countries and regions.

Home InStyle and The Gifts and Premium Fair will feature a new Cultural and Creative Corner, promoting designer brands and products with unique styles.

The Industrial Designers Society of Hong Kong (IDSHK) will make its debut at Home InStyle and will feature 12 exhibitors and multiple design-led crossover product series from the ReMIX programme, covering lifestyle items, accessories-decorations, electronic devices, furniture and household essentials.

With a range of themed zones, Home Instyle will also feature the Zhejiang Pavilion with unique products from various provincial cities under the Zhejiang Ingenuity: Culture and Quality theme, providing a one-stop sourcing experience for buyers. The mainland’s Yuecheng District of Zhejiang Province will debut a pavilion at the Home Textiles and Furnishings Fair.

Several seminars will also be hosted covering various topics. The seminar “Feel the Pulse of the Upcoming Trend in 2023” will delve into the latest consumer trends for this year, as well as the optimisation of business-to-business (B2B) marketing through ChatGPT artificial intelligence (AI) platform.

Representatives from the Business Environment Council and local eco-friendly companies will also discuss how to integrate sustainable development into their products. Expert speakers from the Hong Kong Design Centre and the Hong Kong Interior Design Association will share experiences on creative designs; while the Hong Kong Retail Technology Association and several start-up representatives will analyse how e-commerce and metaverse applications can strengthen business resilience.

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