Home working and the rise in home cooking is boosting demand for small domestic appliances with the Quiet Mark (the low noise certification mark from the Noise Abatement Society). The number of Quiet Mark certified products have grown dramatically since March’s lockdown restrictions began.
Quiet Mark chief marketing officer Simon Gosling explains: “At the start of lockdown there were 350 certified products from just over 60 brands on QuietMark.com. There are now almost 700 from over 80 brands with the demand from consumers to improve their work from home, domestic soundscapes. Many of the newly added products are small kitchen appliances.”
Leading housewares stockists including Argos, Asda, Currys PC World, John Lewis, Lakeland and Very have agreed partnership deals with Quiet Mark. Simon reports: “They host Quiet Mark pages on their websites and enable users to filter for Quiet Mark certified products. One major retail partner shared data showing that in May, its site experienced a massive uplift in Quiet Mark related left-hand menu navigation interactions. This trend continues to rise.”
Products that have recently acquired the Quiet Mark include Kenwood K-Mix Editions, Magimix Cook Expert and Juice Expert, Lakeland Digital Compact Air fryer and Wine Opener and Sage’s Bakery Boss Stand Mixer, Bambino Plus Espresso Machine, Big Squeeze Juicer and Tea Maker Kettle. Sage’s ground-breaking new microwave (launching in October) has also received certification.
Understandably, with more kitchens and living rooms currently doubling as offices, consumer demand is not just linked to quieter food and drink preparation. Other recent Quiet Mark certifications include the Aircraft Powerglide and the Hoover Telios vacuum. Quiet Mark anticipates a further boost for peaceful home baking equipment prompted by the new series of BBC TV’s The Great British Bake Off. The show (notes Quiet Mark) is providing ‘some much-needed, light relief’ as well as inspiration for home bakers in the current climate.
* Quiet Mark is the independent, international approval award programme associated with the UK Noise Abatement Society Charitable foundation. Through scientific testing and assessment, Quiet Mark identifies the quietest products in a given category, awarding usage permission of the famous Quiet Mark logo on the product packaging, ecommerce sites and other marketing usage. See www.quietmark.com
Top: Quiet Mark accredited, the Sage Bakery Boss Stand Mixer replicates the same planetary mixing action as commercial mixers with a counter-clockwise mixing head and anti-clockwise sweeping action of wide attachments to ensure 360 degrees coverage of the entire bowl.
