Horwood Homewares is expanding its offerings of sustainable housewares products with its acquisition of the Australian company, EcoSouLife.
EcoSouLife is an environmentally conscious company whose mission is to deliver guilt-free disposable and reusable alternatives to plastic and foam. By using agricultural waste combined with the newest technologies, it has been able to create affordable and accessible products that are kinder to the environment.
The EcoSouLife brand will become part of Horwood Life, a subsidiary of Horwood Homewares, which will focus on driving sales, distribution and awareness across all relevant sales channels globally. Horwood Life will continue EcoSouLife’s mission to provide compelling consumer propositions, which are sustainably conscious, practical and affordable. The portfolio dovetails well with Horwood’s Smidge brand, (launched earlier this year) with its wide array of design led, functional products that provide alternatives to single-use plastic.
Rob Jones, Horwood Homewares’ managing director comments: “We’re delighted to be working alongside the entire EcoSouLife team. Their passion, experience and knowledge of this category will help to continue create and develop product solutions in an area of extensive consumer interest and importance.”
Top: Some of EcoSouLife’s products.
