From 1 October 2023, Leif-Erik Lindner will join as the new managing director, to continue its course of creating new impulses in the trade show business.
Lisa Hannant, ceo at Clarion, commented: “We are delighted that Leif-Erik Lindner will be joining our management team. His industry knowledge, sales experience and approach to large-scale projects will make a valuable contribution to further strengthening our position as the leading global trade show in our industry.”
Leif-Erik will succeed current managing director, Oliver Merlin, who has been leading IFA Management on an interim basis since November 2022 alongside co-managing director Jorg Arntz, who is responsible for HR, operations and finance.
Oliver has been in charge of building a team at IFA Management, while also being responsible for the existing business and the change management of the entire IFA project. Together with Jorg, Oliver will oversee the planning and execution of the 2023 edition. Leif-Erik will join the company on 1 July and following an induction period, will then take over responsibility for the planning and implementation of IFA Berlin 2024. Oliver will move into a strategy role, leading on future strategy and transformation of the IFA brand.
Leif-Erik has worked for Samsung Electronics Germany for over 15 years, most recently as vp for consumer electronics. He brings industry expertise of over 25 years, as well as leadership experience.
Dr Sara Warneke, md of GFU Consumer and Home Electronics, owner of the IFA brand, said: “Oliver Merlin is doing a great job to set the course for the future direction of IFA. His motto ‘evolution not revolution’ gives the team and now also Leif-Erik Lindner, the space to sustainably shape our event for the long-term.
“Leif has an excellent network both nationally and internationally in this industry, which will be of great value to the IFA project.”
