Exclusive new research commissioned by the International Housewares Association (IHA) looks at how consumers’ life event celebrations in the USA will affect the home + housewares market in the year ahead. Parts of the survey results will be discussed in the “State of the Housewares Industry” keynote session on Sunday, March 6 during The Inspired Home Show (Chicago’s McCormick Place, March 5-7).
The IHA/HomePage News 2022 Occasions Report provides insights into consumer gift preferences and shopping behaviour based on eight key life events (engagements, bridal showers, weddings, new home ownership, new pet ownership, baby showers, off to college and retirement). Key findings relating to gift-giving show the importance of home and housewares goods, particularly when celebrating events such as a new home, leaving for college and weddings, with most of the expected buying activity taking place between July and September.
Kitchen products will be sought after by 51% for a wedding and 56% for a housewarming gift. Cleaning and home environment products will be wanted to 51% due to new pet ownership.
Results are based on a survey of more than 2,200 adults nationwide in late 2021, measuring their expectations on life events in 2022 for themselves, friends and family. For each event type, the survey identified tendencies and preferences related to home + housewares product purchases.
“In 2020, births were down nearly 300,000 from past years, weddings and engagements were put on hold and new pet ownership went up dramatically,” said Leana Salamah, IHA vice president. “Things changed in life during the pandemic. With this report, our goal is to benchmark and understand how consumers will behave going forward.”
* The full 2022 Occasions Report is published on HomePageNews.com here.
* For more information and to register for The Inspired Home Show 2022, visit TheInspiredHomeShow.com/register.
* Before picking up their Show badge at McCormick Place, all exhibitors and attendees will be required to demonstrate proof of vaccination OR produce a negative Covid-19 test that has been administered in the previous 72 hours. See the Covid Readiness webpage.
Top: Gifting image from IHA’s 2022 Occasions Report on HomePageNews.com
