Independent retailers are being encouraged to embrace artificial intelligence (AI) to help revolutionise the high street, according to a new podcast released by BIRA.
The latest episode of ‘High Street Matters’ explores how AI technology can transform small businesses and breathe new life into town centres. BIRA launched the podcast series earlier this year to address crucial issues facing high street retailers.
The fourth instalment, titled ‘AI and Retail – Boost Your Social Media Output with AI’, features insights from industry experts and successful retailers who have already seen benefits from adopting AI solutions.
Hosted by journalist Steve Dyson, the podcast includes an in-depth interview with Polly Barnfield, founder and chief executive of Maybe, a company specialising in AI solutions for retailers.
Andrew Goodacre, ceo of BIRA, said: “AI is no longer just a buzzword – it’s becoming an essential tool for retailers of all sizes. This episode demonstrates how independent shops can harness AI to enhance their digital presence, increase footfall, and ultimately boost revenues.”
The podcast highlights the partnership between BIRA and Maybe, offering members access to AI-powered tools at a discounted rate.
Polly Barnfield of Maybe said: “Our AI solution helps traders create engaging social media content effortlessly, saving time and resources while effectively reaching their target audience.”
The episode also features Melanie Beard, co-owner of Best Health Food Shop, who shares her experience of implementing AI in her business operations.
Melanie said: “Using Maybe’s AI has been a game-changer for our social media strategy. It’s helped us launch a new store and significantly increase our online engagement, all while saving time and money.”
Key topics covered in the podcast include:
- How AI can help create personalised content for social media and websites
- The impact of AI on customer engagement and footfall
- Cost-effective AI solutions for small businesses
- Real-world examples of AI success in independent retail
BIRA members can access the ‘High Street Matters’ podcast on all major streaming platforms. New episodes will be released throughout the year, covering various topics relevant to today’s retail landscape.
