One of the key tools of any kitchen, home or professional, knives make up an important part of the housewares landscape. While consumer trends perhaps don’t change a great deal from year to year in this sector, innovation is ever-present. PH finds out about the latest launches and what drives sales.
The continuing trend during the cost-of-living crisis is one towards value for money. Consumers are looking to invest in products which will last and provide true value. This consideration is particularly prominent in the knives sector, as finding durable knives that remain sharp is key.
Michael Robbins, marketing manager at ZWILLING, explains: “Consumers are ever more focused on value for money; that doesn’t mean cheap, it’s much more about quality and something that will perform well and will last, along with the peace of mind of a strong manufacturer-backed warranty.
“This combination really helps to reassure the consumer when they’re investing in new kitchen equipment and is something that ZWILLING provides right across our family of brands and throughout our product assortment.”
Katie Cryer, Robert Welch national account manager – UK trade retail, furthers: “Customers need to know they are buying a knife made of the best German steel with a long-lasting edge retention, that stays sharper for longer. It’s all about the quality and making a purchase to last a lifetime.
“Robert Welch knives are in the top 1% of kitchen knives in the world tested for edge retention based on an ISO 8442-5 test. Customers also expect a lifetime guarantee, and rightly so – this is applied to every Robert Welch knife.”
To read the full feature in the latest issue of Progressive Housewares, simply click here.
