Reflecting on the John Lewis Partnership’s half year results (to July 31), chairman Sharon White acknowledged that “sales growth was strong in Home (up 23%)” at John Lewis. This included the launch of a wide range of Home products under the value for money own brand ANYDAY, which Sharon described as “our most successful own brand launch ever for a Spring season with £56m of sales in the half.”
Sharon acknowledged “good progress in exploiting the potential of our two brands to work closer together giving our customers more choice.” Some 17 Waitrose stores now have a dedicated, redesigned John Lewis space, which will increase to around 40 stores by the end of 2021. “Sales in these stores are higher and customer reaction has been very positive,” reported Sharon. She also highlighted the introduction of joint ranges, beginning with the Levantine Table: combining John Lewis homeware with Waitrose food and drink with a Middle Eastern theme.
Raising the bar when it comes to in-store entertainment, John Lewis is introducing ten Christmas emporiums: one-stop Christmas shops offering inspirational experiences, including in-store events and workshops. Meanwhile, the retailer is re-launching its MyJL app to improve rewards for its customers.
Top: More Waitrose stores will have dedicated areas for a range of John Lewis products including kitchenware.
