Judge celebrates 125th anniversary

Horwood Housewares is celebrating the milestone with a brand refresh and much more.

Judge was launched in 1899, with the explicit aim of becoming a ‘faithful supplier of quality homewares’.

Much has changed at Judge over the years, but the ethos of quality, value and service remains the same. As the company celebrates its 125th year, it is taking the opportunity to refresh the brand, giving Judge a more contemporary and engaging identity which will invigorate retail and engage with new customers.

Richard Sharp, head of marketing explains: “We know from research that the brand has always been popular with a family audience which is familiar with our core lines such as Judge Vista – in many cases, having had cookware passed down through the generations.

“It’s fair to say that there’s probably a Judge tool or gadget in most British kitchens. What we aim to do now is maintain that loyalty while making the brand more relevant and recognisable to a broader range of consumers and more visible and disruptive in-store.”

To read the full feature in the latest issue of Progressive Housewares, simply click here.

MORE NEWS
Copy of Progressive Preschool featured image (36)
 
WildBrain CPLG has been appointed by ETABLISSEMENTS PEUGEOT FRÈRES and its subsidiary PEUGEOT FRÈRES INDUSTRIE to represent the PEUGEOT brand globally....
Copy of Progressive Preschool featured image (35)
 
One of the key tools of any kitchen, knives make up an important part of the housewares landscape. PH finds out about the latest launches and what drives sales....
Copy of Progressive Preschool featured image (34)
 
This month, Andrew Goodacre, ceo of BIRA, weighs in to the question on every supermarket's lips - to serve or self serve? ...
Copy of Progressive Preschool featured image (33)
 
Spring Fair will launch the Licensing Lab in partnership with Fabacus and Licensing International at the next show....
Copy of Progressive Preschool featured image (32)
 
HORL has introduced scissors which can be sharpened at home – with the HORL Sharpener....
Copy of Progressive Preschool featured image (31)
 
New research by Joseph Joseph has revealed that 72% of Brits struggle to clean or organise rooms in their home. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.