A survey of 1,023 UK adults carried out by kitchenware etailer, Vitinni.co.uk, found that 65% of Brits would prefer a practical gift to an indulgent one this Christmas. One in three said they have hinted to loved ones that they want a health-focused gift.
Kitchenware comes in fourth in the top 10 most desired gifts for Christmas 2018, with 54% wanting new kit for their food preparation, cooking and dining. Appliances such as coffee machines are at number seven in the list. Some40% want a new kitchen appliance as a practical way to help them with healthy new year’s resolutions.
The top three ‘most wanted’ were clothing, personal technology and (almost on a par with kitchenware) experience days or event tickets.
Craig Corbett, Vitinni’s marketing manager said that “practical living has taken over” when it comes to Christmas wish lists, with a decline in the desire for indulgent gifts.
Vitinni is an etailer of own brand, affordable yet stylish kitchenware gadgets and appliances for the home.
Top: Stand mixer from Vittini.
