Le Creuset has unveiled a new positioning for its stainless steel and non-stick cookware categories, aiming to show their everyday versatility.
The brand is communicating to customers that they can ‘make memories that will last a lifetime in cookware that will too’, transforming their cooking today, tomorrow and everyday with Le Creuset’s 3-ply stainless steel and toughened non-stick cookware, giving them the confidence to ‘make everyday moments extraodinary’.
Le Creuset’s cookware is crafted with premium materials and is built to last regular use.
The 3-ply stainless steel is a beloved multi-ply range, with its entire base-to-rim aluminium core ensuring superior heat conduction to deliver a faster boil and a deep sear for maximum flavour. The collection includes laser-etched capacity markings, stay-cool handles and dripless pouring rims to speed up prep and cooking, while products are scratch resistant and crafted for durability.
Meanwhile, the toughened non-stick range – which comes in a wide variety of shapes and sizes – features Le Creuset’s ‘best ever’ non-stick coating that effortlessly releases food. It is effortless to clean, and its durable six-layer construction ensures heat efficiency while being perfectly weighted for everyday use.
